Team or program expenses
can include rink fees, coaching, uniforms,
and administrative. Rink costs are
often the largest; ideally you agree with
the rink owner that each skater can pay a
set amount per practice, so this will not be
a team expense.
Coaching fees vary
widely. Many coaches do not charge.
Uniforms are not
necessary, particularly for a new team.
Uniforms typically cost between $50 and
$100, and are often paid for by each skater.
Administrative fees can
be under $100 per year.
Most team income
typically comes from skaters, via periodic
payments and/or per-practice payments.
Some teams have a family cap so families
with several skaters pay little more than
But external financing is
important for a quality program, and so
families who are enthusiastic but not
wealthy can participate.
The best sources of
external financing are adult skaters and
parents of younger skaters. Sometimes
they will personally finance specific needs,
if these needs are explained.
Sometimes they will carry the message of
need to their employer, or to local
businesses of which they are customers.
Local businesses, ones
where skaters and their families shop, are
another good possibility for contributions.
Offer them publicity for their business at
team activities, perhaps by handing out
fliers or coupons. Putting the business name
on uniforms isn't necessarily good; check
USARS regulations regarding names on
uniforms used for USARS events.
soliciting a business which team families
don't already have a close relationship
with, your team will already be well known
in the community. So always be
marketing, even when you aren't seeking
immediate financing. Send press
releases (and do whatever is needed to get
them published), appear in local parades and
civic events, and try to be involved in
school programs. This marketing will pay
off, both in cash flow, and in bringing in
new skaters who will bring money.
A way to ease into
sponsorship by businesses is to solicit
products and coupons, and to award these at
competitive meets or parties. Awarding
can be done based on performance or random
drawing; the goals are to publicize the
businesses, and to make attendees feel good
because of carrying something away.
Businesses are often quite willing to give
away one-of-a-kind products, which will be
valued by recipients. Coupons, such as
those offering major discounts on products,
often bring new customers into a business,
so are a win-win situation.